While his later albums — Theater of the Mind in 2008, Battle of the Sexes in 2010 and Ludaversal in 2015 — show a decline in both sales and productivity, much of this is down to Ludacris’ focus on other aspects of his career, including acting and philanthropy. He opened a Chicken-n-Beer restaurant at the Atlanta airport at the end of 2016 and has a stake in Conjure Cognac. His Ludacris Foundation is more than 10 years old and focuses on community outreach to youth.